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Our Story

Kaerwell is a family owned and operated company headquartered in Orlando, Florida. Kaerwell is the leading educational and practice implementation solution for healthcare practitioners.

It all started in 1993 when Ivaylo was welcomed into Ranel’s home as an exchange student in pursuit of his dreams to study finance in the U.S. He got to spend a year with Ranel as part of his family where he was first exposed to the beginnings of the ecommerce revolution which changed our world. Ranel was busy working 12-14 hour days on the very forefront of this movement.

Fast forward to 2010. Ivaylo, Kate and Ranel were working together in a successful professional grade supplement brand that Ivaylo co-found in 2008. They were trying to find a solution and help practitioners with the attrition rate that many of them encounter.
Practitioners would add new patients every month, but their supplement sales often remained the same. After countless marketing consultants and research, the team narrowed down the issue to patient convenience. Ivaylo, Kate and Ranel spent the next two years developing a state-of-the-art new website for their professional brand with all of the bells and whistles of the big internet retailers such as suggested products, one-click ordering, ratings, reviews, etc. After much anticipation to boost revenue and compliance the new site launched in 2013! It failed. Compliance improved slightly but not enough to truly help their practitioners.

That is when the team had a big realization – it does not matter how nice and functional is the brand’s website. At the end of the day, most practitioners are still asking their patients to go to four or five websites to purchase their supplements. That means going to multiple sites, remembering different logins, searching through thousands of products, paying multiple shipping charges, coordinating everything is delivered on time…and repeating this on a monthly basis. Of course it would not work! Dedicated to help their practitioner customers, that is when the idea for Kaerwell was born.

Kaerwell officially launched in 2014 as it was then called Wellness Storehouse. An innovative solution fully built from the ground up with a simple vision – to make it easy for brands, practitioners and patients to work together with the goal of improving patients health. One trusted platform, where the patients can go and get everything their provider is recommending, sourced directly from the manufacturers and under the supervision of their practitioner. That makes it truly safe, convenient and eliminates the need to try to shop at third party online resellers. Patients also get the truly personalized service they deserve.

Kaerwell’s dedication to help their practitioner customers is unmatched.  That is why recently Kaerwell launched another industry first – a fully integrated educational platform.  It allows practitioners to easily find all of the educational events from the brands they trust in one place.  It also let’s them watch recorded events along with their associated products and allows them to instantly implement everything through their dispensary at a click of a button.  Completely free.  Kaerwell will continue to grow and evolve in our pursuit to help our customers.  Join us and grow with us!

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