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Kaerwell’s Mission and Values

We strive to make the integration of functional therapies simple for practitioners by providing them with the educational, technological and logistical support.

Our vision is to improve the health of every patient in the U.S. by supporting medical practices to make nutritional and lifestyle therapies an integral part of their standard of care.

Kaerwell is:

  • Independent, objective and transparent in our dealings with brands, practitioners and patients.
  • A strategic ally to the practitioners in providing them with the tools they need to achieve better patient outcomes.
  • Driven by innovation to meet our customer needs.

Kaerwell’s Visionary Leadership


CEO and Co-Founder

Ivaylo is a trailblazing visionary, an innovator, and a seasoned leader with an unwavering passion for advancing healthcare and elevating patient outcomes. His commitment to this mission is demonstrated through his dedicated efforts to enhance access to premium supplements, seamlessly connecting the latest clinical breakthroughs and best practices with clinicians. By fostering collaboration among manufacturers, educators, practitioners, and patients, Ivaylo has cultivated a win-win environment for all stakeholders.

Before co-founding Kaerwell, Ivaylo served as the President of a leading professional-grade supplement company, where he gained invaluable insights into the challenges faced by integrative practitioners and supplement brands on a daily basis. Drawing from nearly two decades of experience in the healthcare sector, he witnessed the transformative impact of the right supplements, prescribed by medical professionals, on individuals’ lives.

Ivaylo’s visionary leadership has earned recognition from industry peers, including professional-grade manufacturers, health professionals, and clinical educational leaders. Beyond his expertise and unwavering integrity, partners and customers appreciate his unique ability to simplify complexities, both in their minds and within their organizations. What sets Ivaylo apart is his extraordinary talent for seeing the grand picture clearly and crafting a strategic roadmap to achieve it—a testament to his exceptional vision and leadership prowess.

Strategic Planner | Technology Enthusiast | Advocate for Health and Wellness

As a resilient breast cancer survivor, Kate embodies the strength and courage that defines her journey. With unwavering dedication to her roles as a wife and mother, she finds purpose in the intricate dance of balancing familial warmth with professional prowess.

An astute planner and orchestrator, Kate thrives on strategic thinking and meticulous execution. Her passion for technology and scalability sets her apart, as she navigates the intersection of innovation and impact with grace. Recognizing the transformative power of technology in shaping industries, she envisions a future where advancements enhance the well-being of individuals and communities—putting high quality products in the hands of as many people as possible.

At the heart of her mission is the support for Kaerwell’s vision, where she plays a pivotal role in driving positive change within the health and wellness industry. By championing the responsible expansion of professional-grade supplements, she contributes to the betterment of brands, practitioners, and ultimately, the lives of patients.

In every endeavor, Kate exemplifies a spirit of resilience, empathy, and a deep commitment to making a meaningful difference. Her journey serves as an inspiration, illustrating that adversity can be transformed into a catalyst for positive change.


COO and Co-Founder


CTO and Co-Founder

Dr. Ranel Erickson brought a wealth of experience to Kaerwell, encompassing a multifaceted background in teaching, management, collaboration, and the development of e-commerce, database, and multimedia systems.

With a doctorate degree in Operations Research from Stanford University, specializing in the mathematical analysis of business opportunities, Dr. Erickson embarked on a dynamic career. He joined the faculty of the University of Nevada, Las Vegas (UNLV), where he taught various computer-related courses. Concurrently, he founded Operations Analysis, Inc., a consulting business, and pioneered numerous software applications, including one patented innovation. As the Director of Technology, he played a pivotal role in guiding e-commerce company Purchase Pro, Inc., to a successful IPO during the dot-com era.

Collaborating with Ivaylo and Kate, Dr. Erickson focused on optimizing information systems connecting nutritional supplement distribution chains, from manufacturers to sales representatives, practitioners, and ultimately, patients. Following his retirement as an Emeritus Faculty Member from UNLV, he co-founded Kaerwell, serving as the Chief Technology Officer (CTO). In this capacity, he led a team dedicated to developing and supporting streamlined software platforms for national wellness nutritional support.

Beyond his professional endeavors, Dr. Erickson found joy in his expansive family of eight children and 29 grandchildren. Committed to philanthropy, he championed charitable initiatives through, a 501(c)(3) organization. Notably, his contributions included the innovative system, facilitating community members in exchanging gifts, and the curation of an ancient religious manuscripts database (, providing historical evidence of God’s love for his children. Driven by personal experiences, Dr. Erickson believed in the holistic approach to wellness, emphasizing the role of knowledgeable healthcare providers, nutritional supplements, and faith.

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