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Our Mission & Vision
Our Mission
We empower healthcare practitioners and brands by providing seamless fulfillment, private labeling, and operational solutions that drive efficiency, scalability, and success. Through innovation, technology, and exceptional service, we simplify complex processes—allowing our partners to focus on what they do best: improving patient health.
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Our Vision
To be the leading force in transforming functional medicine through operational excellence, technology-driven solutions, and strong industry partnerships. Our vision is to create a more connected, efficient, and accessible healthcare ecosystem that supports practitioners, brands, and patients alike.
Our Leadership Team
Ivaylo B Gatev
Chief Executive Officer
Co-Founder
Kate Gatev
Chief Systems Officer
Co-Founder
Guy Shechter
Chief Technology Officer
Jen Walz
Chief Operating Officer
Sean O’Donnell
Director of Operations
Jeremy Debarros
Director of Sales
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Adrian Venini
Senior Systems Engineer
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Kaerwell’s Core Principles
Our guiding values shape everything we do, fostering innovation, accountability, and growth to empower health and wellness.
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Deliver Wow Through Service
Every interaction is an opportunity to go beyond expectations and create a lasting impact. We strive to exceed expectations in everything we do.
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Can-Do Mindset
Growth comes from embracing challenges. We view obstacles as opportunities for innovation, improvement, and success.
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Reliability & Integrity
We follow through on commitments, show up for our team and partners, and build lasting trust.
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Adaptability & Growth
Change is constant. We embrace it, drive it, and evolve to stay ahead of industry needs.
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Scalability & Efficiency
We focus on streamlining every process, ensuring that our solutions are scalable and sustainable.
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Solution-Oriented Thinking
We focus on possibilities, not limitations. Every challenge presents a chance to innovate and improve.
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Positive & Personable Approach
Every interaction reflects our warmth, professionalism, and dedication to making things easier for those we serve.
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Commitment to Learning
We are lifelong learners, constantly seeking knowledge and expertise to stay at the forefront of functional medicine and logistics.
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Speed & Execution
Progress comes from action. We take calculated risks, iterate, and move forward decisively to create real impact.
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Respectful Debate & Alignment
We challenge ideas constructively and fully commit once a decision is made. We value healthy discussions that drive better solutions.
